Farm Frites is op zoek naar: Area Sales Manager East Asia (South Korea / Taiwan / Hong Kong / Philippines)

We are an independent family business, fiercely proud of our farming heritage, our products, and our services. We are innovative, agile, and responsive, which helps us make fast decisions and deliver superior performance. We are ambitious for the future, dedicated to our customers, and committed to making a difference in the world.

We are looking for an:

Area Sales Manager East Asia (South Korea / Taiwan / Hong Kong / Philippines)
Full-time / Based in Taiwan or Philippines

Farm Frites is continually working to expand its global position in the food service market. To help realize our growth ambitions, we are looking for an experienced and motivated Area Sales Manager East Asia.

Your Role
In this role, you will focus on expanding our brand position and market share in the East Asia region, primarily in the Food Service segment. You will be responsible for the Business Plans of the area, including Sales & Account Plans, and their execution. Building strong distributor partnerships and developing relationships with key end-user accounts will be central to achieving your goals.

Establishing a strong market reputation and fostering valued customer relationships will be key to your success. You will draft proposals, lead negotiations, and close deals while ensuring smooth operational processes (order to cash) and providing excellent after-sales service. You will gather market and customer insights and collaborate closely with Trade Marketing, Commercial Finance, Demand Planning, and Customer Service to achieve your objectives.

Key Responsibilities
As Area Sales Manager, your key responsibilities will include:

  • Developing & executing the Sales Plan (horizon 1–3 years) and achieving the KPIs set, aligned with the Corporate Strategic Strategy.
  • Monitoring (local) market trends, competition, and sales channels, and translating opportunities into actionable sales initiatives.
  • Ensuring sufficient Distribution Coverage with clear Distributor Plans that are boldly executed, regularly reviewed, and adjusted if required.
  • Building strong relationships with Key End-user Chain Accounts and achieving a preferred supplier position over time.
  • Ensuring an accurate Sales Forecast with the help of your Sales Assistant and Demand Management while guaranteeing a smooth order-to-cash process with support from the Customer Service Department.
  • Leading and inspiring your sales team (2–3 FTEs), providing coaching and guidance to achieve the set volume and value goals.
  • Collaborating closely with Trade Marketing and Business Development to define and implement country-specific and channel strategies, focusing on branded portfolio concepts and transitioning from transactional to value-based selling.
  • Actively contributing to the development of a high-performing East Asia Sales Team.

Your Team
You will be part of our APMEA (Asia, Pacific, Middle East & Africa) Sales Team and will report to the Commercial Director APMEA (based in Thailand). Together with your colleagues, you will work in a welcoming, dynamic, and international environment.

To achieve your goals, you will lead by example and manage a small team, including Country Sales Managers (2) and a Sales Assistant/Representative.

What You Bring

  • A bachelor’s or university degree in international business, commerce, marketing, or business administration.
  • 6–10 years of (international) sales experience, preferably in FMCG or the Food Service industry.
  • Experience in the agricultural or food processing sector is an advantage. A network within frozen food distribution and/or key chain end-user accounts in the OOH/Food Service industry is highly desirable.
  • Strong knowledge of wholesale, trade, channel marketing, and key account management within the East Asia region. Experience with Salesforce (CRM) is a plus.
  • Proficiency in English; knowledge of regional languages (e.g., Korean, Mandarin, or Tagalog) is a strong advantage.
  • Excellent financial and business acumen.
  • An entrepreneurial mindset with a proactive and adaptable approach to market challenges.
  • Willingness to travel regularly across East Asia and occasionally intercontinental.

Who You Are
You thrive in a team environment and identify with the following:

  • You are a hands-on leader who keeps the customer at the center of everything you do.
  • You possess a no-nonsense, results-oriented mindset and make decisions with sound judgment.
  • You are deeply committed to and feel responsible for the company’s growth in the region.
  • You collaborate effectively with colleagues, valuing open and direct communication.
  • You are adaptable, creative, and ready to seize new opportunities, even when plans evolve.
  • You constantly seek ways to improve, driven by a passion for excellence in a highly competitive environment.
  • You are proud of your expertise, enthusiastic about your work, and passionate about making a difference.

What We Offer
We are a global leader in the potato processing industry, proudly family-owned and headquartered in the Netherlands, with sales offices worldwide. Our rapid growth offers a dynamic, exciting, and rewarding workplace. We empower our employees to develop their unique talents, grow their skills, and achieve personal and professional goals. Join us to shape our growth and play a pivotal role in our journey across East Asia.

Are you ready to lead in one of the most dynamic markets in the world?
Join us and contribute to a company where your impact truly matters! Respond to this vacancy by applying online and uploading your CV and motivation letter. For more information, feel free to contact our recruitment team: recruitment@farmfrites.com.

Apply now!

Farm Frites

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Welkom in onze wereld…

Een wereld die geheel gewijd is aan de aardappel en de talloze mogelijkheden van dit veelzijdige gewas. Al ruim 40 jaar leggen wij ons toe op de ontwikkeling van allerlei bevroren en gekoelde aardappelproducten. Producten waaraan wij in veel landen onze toonaangevende marktpositie danken. Wij hebben dit vooral bereikt door onze passie voor kwaliteit. Ook in de toekomst zal die passie ons fundament blijven. Een passie die begint bij de aardappelen van Europa, het Midden-Oosten en Zuid-Amerika en eindigt op de borden van consumenten over de hele wereld.

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